仁泰智能售酒機(jī)以及其力推的裸酒、自來酒產(chǎn)品正在為傳統(tǒng)的白酒行業(yè)帶來一場顛覆性的革命。近年來，隨著互聯(lián)網(wǎng)的蓬勃發(fā)展，互聯(lián)網(wǎng)正在向各個行業(yè)進(jìn)行滲透和融合，除了通過O2O切入本地生活等領(lǐng)域之外，眾多白酒行企也在探索用O2O的方式尋找新的突破點(diǎn)……互聯(lián)網(wǎng)迫使傳統(tǒng)白酒行業(yè)亟待轉(zhuǎn)型據(jù)業(yè)內(nèi)人士透露，白酒行業(yè)傳統(tǒng)的經(jīng)銷模式主要靠經(jīng)銷商鋪貨到終端、通過終端展示及消費(fèi)者促銷吸引消費(fèi)者購買。
Rentai Intelligent Wine Vending Machine and its nude wine and tap wine products are bringing a subversive revolution to the traditional liquor industry. In recent years, with the vigorous development of the Internet, the Internet is penetrating and integrating into various industries. In addition to entering the local life through the use of oxygen dioxide, many liquor-making enterprises are also exploring the use of oxygen dioxide to find new breakthroughs... The Internet has forced the traditional liquor industry to transform urgently. According to industry insiders, the traditional distribution mode of liquor industry mainly depends on the distributor to shop to the terminal, through terminal display and consumer promotion to attract consumers to buy.
但現(xiàn)今滲透到各行各業(yè)的互聯(lián)網(wǎng)營銷思維，已經(jīng)開始倒逼廠家與渠道必須被迫轉(zhuǎn)型，用互聯(lián)網(wǎng)思維改造傳統(tǒng)企業(yè)，喚醒消費(fèi)群體的集體蘇醒和認(rèn)知。徹底改變傳統(tǒng)多渠道、多環(huán)節(jié)的分銷模式所產(chǎn)生的頹勢。
But nowadays, Internet marketing thinking penetrating into all walks of life has begun to force manufacturers and channels to be forced to transform, using Internet thinking to transform traditional enterprises, awakening the collective awakening and awareness of consumer groups. The decadence of traditional multi-channel and multi-link distribution mode has been thoroughly changed.
轉(zhuǎn)換營銷思維對于傳統(tǒng)白酒來說，究竟是想盡一切辦法死守那個曾經(jīng)帶來巨大利潤的。還是回歸到產(chǎn)品本身的價(jià)值點(diǎn)，真正以消費(fèi)者需求為核心，擴(kuò)大和服務(wù)更廣泛的消費(fèi)群體，推動整體行業(yè)走出低谷，讓隨著經(jīng)濟(jì)及消費(fèi)水平的提高而合理拉高；要么主動的戰(zhàn)略調(diào)整，要么被動的讓渠道和市場被動調(diào)整。
For the traditional liquor brand, to change marketing thinking is to do everything possible to stick to the price that once brought huge profits. Or return to the value point of the product itself, really take consumer demand as the core, expand and serve a wider consumer group, promote the whole industry out of the trough, let prices rise reasonably with the improvement of economy and consumption level; either actively adjust strategy, or passively adjust channels and markets.
未來10年是實(shí)體企業(yè)營銷創(chuàng)新的黃金10年。也是中小企業(yè)實(shí)現(xiàn)彎道超車，進(jìn)行越式發(fā)展的黃金10年。這一切都源于營銷模式的顛覆創(chuàng)新和快速變革。
The next 10 years will be the golden decade of marketing innovation for Chinese real enterprises. It is also the golden decade for small and medium-sized enterprises to overtake in bends and develop in Vietnam. All of this comes from the subversive innovation and rapid change of marketing mode.
整合、跨界、顛覆將成為未來酒水企業(yè)營銷的主流趨勢，互聯(lián)網(wǎng)思維將成為改造傳統(tǒng)白酒行業(yè)的核心利器。
Integration, cross-border and subversion will become the mainstream trend of liquor marketing in the future. Internet thinking will become the core weapon to transform the traditional liquor industry.
仁泰智能售酒機(jī)創(chuàng)新酒業(yè)O2O新模式
Rentai Intelligent Wine Vending Machine Innovating New Model of Oxygen Dioxide in Wine IndustryO2O的意思是線上和線下相互融合，傳統(tǒng)行業(yè)在近兩年不斷朝互聯(lián)網(wǎng)進(jìn)化，將互聯(lián)網(wǎng)的優(yōu)勢與傳統(tǒng)行業(yè)進(jìn)行結(jié)合，給傳統(tǒng)行業(yè)帶來顛覆和新生。盡管白酒行業(yè)的轉(zhuǎn)型比其它行業(yè)稍顯落后，但其中也不乏有預(yù)見、有眼識的企業(yè)先行試水，并取得了不俗的成績。其中，近來新興的仁泰模式就值得業(yè)內(nèi)好好研究。
O2 O means the integration of online and offline industries. Traditional industries have evolved towards the Internet in the past two years, combining the advantages of the Internet with traditional industries, bringing subversion and new life to traditional industries. Although the transformation of liquor industry lags behind that of other industries, there are also many foreseeable and insightful enterprises that have made outstanding achievements. Among them, the newly emerging Rentai model is worth studying in the industry.
仁泰通過知名酒廠直接調(diào)度消費(fèi)端，并聯(lián)合廠商集力打造一個遍布的白酒智能銷售網(wǎng)絡(luò)。屆時(shí)，消費(fèi)者只需通過網(wǎng)絡(luò)、移動設(shè)備選擇純糧原漿酒，便可在附近的仁泰智能售酒終端機(jī)取酒，時(shí)刻享受高品質(zhì)的原廠好酒。
Rentai directly dispatches liquor to consumers through well-known distilleries, and unites with manufacturers to build a nationwide liquor intelligent sales network. At that time, consumers only need to choose pure grain raw liquor through the network and mobile devices, and can pick up liquor from the nearby Rentai Intelligent Wine Sales Terminal, and always enjoy the high quality of the original liquor.
對于商家，仁泰代表了未來白酒行業(yè)營銷的發(fā)展趨勢。仁泰智能售酒機(jī)出現(xiàn)也將經(jīng)銷商的痛苦，鋪貨動銷慢、廠家管制、行業(yè)褪色。其實(shí)這都是商家痛苦的表象，表象的背后是這些因素剝奪了消費(fèi)群體能拿到合適的，能得到產(chǎn)品本質(zhì)的價(jià)值點(diǎn)。
For merchants, Rentai represents the development trend of liquor marketing in the future. The emergence of Rentai Intelligent Wine Vending Machine will also solve the distress of distributors, slow distribution, factory control and fading of the industry. In fact, these are all the symptoms of business pain. Behind the symptoms, these factors deprive consumers of the most appropriate price and the most essential value of products.
在這個過程中，仁泰O2O模式或許能夠顛覆白酒的傳統(tǒng)消費(fèi)方式和銷售方式，改善行業(yè)亂像的現(xiàn)狀，從而白酒行業(yè)價(jià)值和消費(fèi)觀念的理性回歸。
In this process, Rentai O2 O model may be able to subvert the traditional consumption and marketing methods of Chinese liquor, improve the status quo of industry chaos, and lead the rational return of the value and consumption concept of Chinese liquor industry.
亂世出英雄，無形之中仁泰很有可能成為白酒行業(yè)渠道分銷模式的顛覆者，同時(shí)，又成為行業(yè)新型營銷模式的創(chuàng)立者。
Heroes emerge in troubled times. Invisibly, Rentai is likely to become the subverter of channel distribution mode in Chinese liquor industry, and at the same time, the founder of new marketing mode in the industry.
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自動售酒機(jī) 2024-07-25 
